our story

Beauty that
stays with you.

Designed for real life. For busy mornings and long days. For women who want to look effortlessly put-together — without thinking twice.

Shop now

"I didn't want to build just another beauty brand. I wanted to build the one I always wished existed."

— balooami team

Arthichayada Ngantaweelertsin

Co-Founder

Brand. Face. Vision.

Attapon Srisak

Co-Founder

Design. Identity. Operations.

Pawinee Chuenmongkol

Co-Founder

Strategy. Marketing. Growth.

01

Gentle First

Formulated for sensitive skin and delicate eye areas.

02

Effortless

Natural results. No touch-ups. No fuss.

03

Quality over speed

Every product took time. That's the point.

04

Proudly Thai

Designed for the lifestyle and culture we live in.